The three S’s – ease of use, sociability, and safety – are an excellent foundation regarding dating site. So just why will it feel like many websites are mysteriously missing them from their business programs?
Insert LikeBright, a dating website created in Seattle that aims to purge deception from the online dating world. It’s a tall order, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman tend to be determined to satisfy it. The trio satisfied while their studies at Harvard, and chose to found LikeBright this present year as part of the TechStars, a company that phone calls by itself the „number 1 business accelerator around,” program in Seattle.
Their particular aim, as told Aislyn Green of TechFlash.com, isn’t complex: „LikeBright is a TechStars Seattle business working to create matchmaking easy, personal and safe for women.” Women every where – and plenty of men – complain about the shortage of trust and widespread lying that affects online dating sites. For some, it is come to be these types of problematic which they’ve abadndoned online dating sites entirely in support of time for the standard ways of online dating that they’d when rejected, like satisfying through friends or at personal gatherings. LikeBright aims to combat this problem by „building a dating layer on Twitter to greatly help women meet people through people they believe.”
The motivation for LikeBright originated in personal experience. Sonya ended up being driven by an aspire to assist this lady female pals browse the sometimes-dangerous world of online dating, and planned to place focus on the difficulties, frequently overlooked, that ladies care about in relation to looking for love on line. Ron, a frequent traveler, had been inspired to generate a website that found their nomadic needs, and Nick learned with the worth of fulfilling a date through someone you rely on whenever women friend introduced him to their girlfriend.
Before building the site, the trio carried out 50 real time interviews with women who planned to discuss their own experiences with online dating. The replies they received varied from entertaining to the horrifying, like „Everything appeared great. Immediately after which the guy asked me personally basically smoked meth” and „he had been 11 and I had to drive him house. He had walked right across town.” Determined that world lacked a dating site that sets females initially, LikeBright was given birth to.
LikeBright is actually committed to producing an environment built on the 3 S’s. Joining this site is simple: it takes half a minute to join up via Facebook Connect. The site encourages sociability by providing people a social framework when it comes to singles they see and permitting them to connect to buddies – affixed or not – on the internet site. And it is secure: women can use LikeBright anonymously, and every guy on the site is vouched for.